I worked with the Picter team in Germany to develop their website content and various content assets, ready for their closed beta (and then the subsequent open beta) launch. They have two landing pages, one for photographers and one for organisations. Each section has its own stream of content designed specifically for them.
Victoria Racing Club
2011 | 2014
A desire to work on one of the world's premier sporting events - the Melbourne Cup Carnival - drew me to work at the Victoria Racing Club. As part of the Digital team, we oversaw a suite of websites, email campaigns, mobile, and various digital requirements for the Club.
I gained extensive experience delivering content marketing initiatives across multiple digital platforms, as well as working on information architecture for website and intranet redesign projects. I developed a style guide and policy as part of the content strategy, and devised training materials and program for content authors. I also provided content related insight across the Club and support to the broader digital strategy, which aligned with the Club's business objectives. I also applied SEO & UX techniques to the various digital projects we're involved in.
I developed and grew the social media accounts for Twitter, YouTube and LinkedIn, while also further developing the existing Facebook page. I managed these during two Melbourne Cup Carnivals as well as a host of racedays and events, developing and sourcing relevant content and also providing customer service replies.
In 2014, I was on the Project Team for the Intranet Redevelopment Project, and lead best practice research, as well as user-research interviews, to devise a suitable functionality, information architecture and design for the new site.
The launch of the VRC's 150th anniversary website in 2014 was a highlight - the site is a 365-day historical timeline, covering the Club's history, racing, fashion and memorable moments, with social media integration and a responsive design.
2011 | Present
A chance meeting with The Fetch Founder Kate Kendall provided the perfect opportunity to learn more about this exciting start-up that she started and eventually, to get involved with.
Working in a remotely distributed team for this startup, I curated the weekly email digest and sourced the weekly ‘link love’ for all cities. I also managed ambassadors, attended industry meet-ups, and created content for our social media networks. I also sought out and maintained local professional networks and spot potential partnerships for ‘The Fetch’ locally.
I am still involved with The Fetch in a global community role, maintaining the social media accounts, and providing support for the San Francisco based founder and global city-based curators since our successful Kickstarter campaign in 2014.
An exciting position that has provided me with invaluable experience and has taught me a lot about the evolving digital/tech scene in Melbourne, as well as the global entrepreneurial and startup community.
As the only team member in Melbourne, I was responsible for developing, sourcing and managing all written online editorial content for Melbourne section of ITM, including news stories, features, event and CD reviews. I also coordinated, maintained and developed ITM's social networking presence, and implemented online marketing campaigns and initiatives as planned with ITM HQ.
I was responsible for leading and mentoring the Victorian contributors (600+), organising weekly event allocation, maintaining regular contact and support, arranging meetings and social activities, and producing the bi-weekly e-newsletter for contributors.
Dancecult is a peer-reviewed, open-access e-journal for the study of electronic dance music culture (EDMC).
A platform for interdisciplinary scholarship on the shifting terrain of EDMCs worldwide, the journal houses research exploring the sites, technologies, sounds and cultures of electronic music in historical and contemporary perspectives.
Dancecult is the forum for research on EDMCs.
I have been a volunteer copyeditor with Dancecult for three years.
Vol 6, No 1 (2014)
Dancecult Journal website
Victoria Racing Club, The Fetch and inthemix are all great examples of my work experience - but wait there's more...
Throughout my career, I've worked in local and State government, in a booking agency, in an English-speaking magazine, in legal offices, and in various parts of hospitality. I've even taught English in Japan!
Visit my LinkedIn page for more information, or contact me for a chat on how my extensive and diverse experience could be beneficial for your business.