Meet the Founder & Lead Consultant.
I help transform how founders and creators connect with their audiences through integrated strategies that enhance the customer journey, elevate their brand, and deliver meaningful experiences.
Meet Kat Loughrey.
After over 15 years in digital communications, marketing, and brand strategy—including extensive stints at Australia’s premier international sporting event, Australia’s leading music website, and global award-winning UK/EU agencies and growing tech startups—I’ve experienced firsthand how a brand’s digital presence and customer journey can “make or break” a businesses growth.
I’m a multi-passionate strategist who loves making sense of the noise and help you put your best foot forward online. Creating experiences (customer-focused, user-minded) that are impactful and memorable.
Background:
Australian raised, Asia nurtured, EU based: I have always been interested in all things digital since our first computer at home (to play Camelot 🤓), and later, when it infiltrated my communications team as we tackled the cautious steps into having the first Facebook Page. Communications turned into e-Communications, and I dove right into taking on all the digital channels, website and social media, and all the evolutions since then—I’ve basically never looked back.
Because of this, I’ve worn many hats throughout my career: strategist, communications specialist, social media manager, content strategist, copy-editor, community builder, project manager, virtual/live-stream event planner, freelance advisor and more. In communications and marketing earlier in my career, if you didn’t get your hands dirty on everything, it just didn’t happen — as teams simply didn’t have the resources to specialise.
Nowadays, that’s not always the case anymore. Because of this, I hold a strong generalist mindset often in a multi-specialists body, as I love to see the whole picture, yet deep dive where it’s needed. I am also deeply passionate about remote work and authenticity in business, and believe that great customer experiences can make the world a happier place.
Community-mind, I am an active member of the Interaction Design Foundation and am a Squarespace's Circle Gold member (more on that below). I launched the first Freelance Friday in Berlin (coworking community), I was a long-term member of Dreamers & Doers, and I am also a proud member of MESH Worldwide, a high impact community of trailblazing, entrepreneurial women.
You can also learn more about me via my LinkedIn profile here.
My approach:
At the core of all I do is empathy, creativity and clarity. I seek to help time-poor, resource-strapped founders and creators reclaim confidence in their digital presence, systems, and brand story — turning chaos into calm, and burnout into momentum. Think of me as your strategic partner who help you feel human again in your business.
Ready to take charge with your digital presence and customer journey?
I’d love the opportunity to chat further with you and see how I can help you and your business.
Book an initial consultation to see if this is a good fit for you.I’d love the opportunity to chat further with you and see how I can help you and your business.
The Team.
It’s not always just me. So, I may bring in independent specialists and experts for projects. I inform you; hire, brief and manage them; and you get the result you want. That’s part of the experience.
Why you should work with a Squarespace Circle Member for your next website?
I’m an avid user of Squarespace and a proud member of their expert community. Squarespace Circle members are part of a community of creative professionals who have proven expertise with the Squarespace platform.
They have a strong understanding of Squarespace and have developed a niche skillset to create bespoke designs, build world-class websites, and empower their clients.
